Quality of Life
Behavioural redesign to lift adoption of a national programme
A national development bank in Saudi Arabia
Management ConsultingBehavioural PersuasionQuality of Life
Challenge
A well-designed programme with low uptake, where the gap was behavioural, not technical.
Approach
Adoption barriers were diagnosed with primary research, the journey redesigned around how people actually decide, and the team embedded through roll-out.
- Diagnosed the adoption barriers with primary research
- Redesigned the journey around how people actually decide
- Embedded through roll-out to make the change land
- Left a reusable adoption playbook the client can run again
Outcome
A redesigned programme with materially higher adoption, and an adoption playbook the client can reuse.
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